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一个融合创意工作室与数字代理的团队，专注于连接西方品牌与中国受众和消费者
我们起步于2015年，成为首个面向中国市场的西方MCN机构。2017年，我们开始孵化总部位于英国、面向中国市场的内容创作者，其中包括拥有超过400万粉丝的 Max’s Food Adventure。
随着数字环境的不断演变，我们也不断进化，特别是在COVID-19期间，我们逐步成长为品牌进入中国市场的重要营销合作伙伴。BARK Media 的优势在于深入理解内容与受众，帮助品牌通过有影响力的叙事方式，跨越文化差异，与中国消费者真正建立情感连接。
我们的服务
UK Government
We partnered with the UK government on the GREAT Digital & E-commerce Campaign in China (Oct 2024 – Mar 2025), featuring 177 UK food and drink brands. It achieved 4.3 million exposures and £1.6 million in sales. We also built lasting partnerships with influencers, e-retailers, and private domain channels to continue promoting British products.
Department for Business & Trade
We created five educational and fun videos to promote British food and drink on our influencer channel Max’s Food Adventure across major digital platforms in China, reaching 3 million followers. These videos gained 7.9 million exposures, 3.5 million views, and 200k engagements.
MOUTAI
We supported Moutai in promoting its brand at a tennis legends tournament in London, primarily sponsored by Armani. Our work included event setup, match and product filming, and promotional material production. The campaign was a great success and boosted Moutai’s presence internationally.
LNER
Partnering with LNER’s Chinese social agency, we produced a series of five short videos for LNER’s social channels in China including Red Note and WeChat, to educate Chinese tourists about everything they need to know when taking a train journey with LNER.
Manchester City FC
Working closely with Manchester City Football Club, we created a captivating video series titled '100 Reasons to Love Man City’ that showcases the essence of MCFC through the eyes of Chinese influencers. The viewership and engagements were much higher than MCFC’s regular content.
The Lakes Distillery
We conducted pre-market launch research and analysis for the Lakes Distillery, providing market and consumer insights, competitive analysis, e-commerce audit, localised brand positioning and social media strategy.
Vitabiotics
We grew Vitabiotics’ Douyin presence with content and paid media, reaching 30M+ views, 500% follower growth, and 100M+ impressions — establishing it as Douyin’s top European supplement brand.
Holland & Barrett
By partnering with sales-driven influencers and using Bilibili’s paid media tools, we boosted sales on Holland & Barrett’s Tmall store with strong ROI. We also supported top Chinese influencers during live selling events at the London flagship store.
UK Government
We partnered with the UK government on the GREAT Digital & E-commerce Campaign in China (Oct 2024 – Mar 2025), featuring 177 UK food and drink brands. It achieved 4.3 million exposures and £1.6 million in sales. We also built lasting partnerships with influencers, e-retailers, and private domain channels to continue promoting British products.
Department for Business & Trade
We created five educational and fun videos to promote British food and drink on our influencer channel Max’s Food Adventure across major digital platforms in China, reaching 3 million followers. These videos gained 7.9 million exposures, 3.5 million views, and 200k engagements.
MOUTAI
We supported Moutai in promoting its brand at a tennis legends tournament in London, primarily sponsored by Armani. Our work included event setup, match and product filming, and promotional material production. The campaign was a great success and boosted Moutai’s presence internationally.
LNER
Partnering with LNER’s Chinese social agency, we produced a series of five short videos for LNER’s social channels in China including Red Note and WeChat, to educate Chinese tourists about everything they need to know when taking a train journey with LNER.
Manchester City FC
Working closely with Manchester City Football Club, we created a captivating video series titled '100 Reasons to Love Man City’ that showcases the essence of MCFC through the eyes of Chinese influencers. The viewership and engagements were much higher than MCFC’s regular content.
The Lakes Distillery
We conducted pre-market launch research and analysis for the Lakes Distillery, providing market and consumer insights, competitive analysis, e-commerce audit, localised brand positioning and social media strategy.
Vitabiotics
We grew Vitabiotics’ Douyin presence with content and paid media, reaching 30M+ views, 500% follower growth, and 100M+ impressions — establishing it as Douyin’s top European supplement brand.
Holland & Barrett
By partnering with sales-driven influencers and using Bilibili’s paid media tools, we boosted sales on Holland & Barrett’s Tmall store with strong ROI. We also supported top Chinese influencers during live selling events at the London flagship store.
UK Government
We partnered with the UK government on the GREAT Digital & E-commerce Campaign in China (Oct 2024 – Mar 2025), featuring 177 UK food and drink brands. It achieved 4.3 million exposures and £1.6 million in sales. We also built lasting partnerships with influencers, e-retailers, and private domain channels to continue promoting British products.
Department for Business & Trade
We created five educational and fun videos to promote British food and drink on our influencer channel Max’s Food Adventure across major digital platforms in China, reaching 3 million followers. These videos gained 7.9 million exposures, 3.5 million views, and 200k engagements.
MOUTAI
We supported Moutai in promoting its brand at a tennis legends tournament in London, primarily sponsored by Armani. Our work included event setup, match and product filming, and promotional material production. The campaign was a great success and boosted Moutai’s presence internationally.
LNER
Partnering with LNER’s Chinese social agency, we produced a series of five short videos for LNER’s social channels in China including Red Note and WeChat, to educate Chinese tourists about everything they need to know when taking a train journey with LNER.
Manchester City FC
Working closely with Manchester City Football Club, we created a captivating video series titled '100 Reasons to Love Man City’ that showcases the essence of MCFC through the eyes of Chinese influencers. The viewership and engagements were much higher than MCFC’s regular content.
The Lakes Distillery
We conducted pre-market launch research and analysis for the Lakes Distillery, providing market and consumer insights, competitive analysis, e-commerce audit, localised brand positioning and social media strategy.
Vitabiotics
We grew Vitabiotics’ Douyin presence with content and paid media, reaching 30M+ views, 500% follower growth, and 100M+ impressions — establishing it as Douyin’s top European supplement brand.
Holland & Barrett
By partnering with sales-driven influencers and using Bilibili’s paid media tools, we boosted sales on Holland & Barrett’s Tmall store with strong ROI. We also supported top Chinese influencers during live selling events at the London flagship store.
UK Government
We partnered with the UK government on the GREAT Digital & E-commerce Campaign in China (Oct 2024 – Mar 2025), featuring 177 UK food and drink brands. It achieved 4.3 million exposures and £1.6 million in sales. We also built lasting partnerships with influencers, e-retailers, and private domain channels to continue promoting British products.
Department for Business & Trade
We created five educational and fun videos to promote British food and drink on our influencer channel Max’s Food Adventure across major digital platforms in China, reaching 3 million followers. These videos gained 7.9 million exposures, 3.5 million views, and 200k engagements.
MOUTAI
We supported Moutai in promoting its brand at a tennis legends tournament in London, primarily sponsored by Armani. Our work included event setup, match and product filming, and promotional material production. The campaign was a great success and boosted Moutai’s presence internationally.
LNER
Partnering with LNER’s Chinese social agency, we produced a series of five short videos for LNER’s social channels in China including Red Note and WeChat, to educate Chinese tourists about everything they need to know when taking a train journey with LNER.
Manchester City FC
Working closely with Manchester City Football Club, we created a captivating video series titled '100 Reasons to Love Man City’ that showcases the essence of MCFC through the eyes of Chinese influencers. The viewership and engagements were much higher than MCFC’s regular content.
The Lakes Distillery
We conducted pre-market launch research and analysis for the Lakes Distillery, providing market and consumer insights, competitive analysis, e-commerce audit, localised brand positioning and social media strategy.
Vitabiotics
We grew Vitabiotics’ Douyin presence with content and paid media, reaching 30M+ views, 500% follower growth, and 100M+ impressions — establishing it as Douyin’s top European supplement brand.
Holland & Barrett
By partnering with sales-driven influencers and using Bilibili’s paid media tools, we boosted sales on Holland & Barrett’s Tmall store with strong ROI. We also supported top Chinese influencers during live selling events at the London flagship store.
我们的客户
我们的服务
Pre-Market Launch Lab
- Localised Brand Positioning
- Market Research and Consumer Insights
- Competitive Analysis
- Market Entry Roadmap
- Influencer Focus Group
- Partner Identification
- Market Research and Consumer Insights
- Competitive Analysis
- Market Entry Roadmap
- Influencer Focus Group
- Partner Identification
Digital Marketing
- Digital Marketing, Brand, Consumer Strategy
- Digital Asset Design & Content Creation
- Social Media Management
- Influencer Marketing
- Digital Asset Design & Content Creation
- Social Media Management
- Influencer Marketing
Social Commerce
- New Sales Channels Development
- Sales Oriented Content Creation
- Live Selling Events
- Private Domain Sales Exploration
- Sales Oriented Content Creation
- Live Selling Events
- Private Domain Sales Exploration
联系我们：
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