A hybrid creative studio and digital agency connecting Western brands with Chinese audiences and consumers

BARK is more than an agency — we began in 2015 as the first China-facing MCN in the West, and in 2017, we started incubating UK-based China-focused influencers, including Max’s Food Adventure (4M+ followers).

Evolving with the digital landscape, we became a key marketing partner for brands entering China, especially during COVID-19. Our strength lies in understanding both content and audience, helping brands truly connect with Chinese consumers by bridging cultural gaps with impactful storytelling.

FEATURED PROJECTS

UK Government

We partnered with the UK government on the GREAT Digital & E-commerce Campaign in China (Oct 2024 – Mar 2025), featuring 177 UK food and drink brands. It achieved 4.3 million exposures and £1.6 million in sales. We also built lasting partnerships with influencers, e-retailers, and private domain channels to continue promoting British products.

OUR CLIENTS

SERVICES WE PROVIDE

Pre-Market Launch Lab

- Localised Brand Positioning
- Market Research and Consumer Insights
- Competitive Analysis
- Market Entry Roadmap
- Influencer Focus Group
- Partner Identification